They have just become a part and parcel of our lives and people can’t want to share every little detail of their life on such platforms. The company doesn't anticipate the new subscription service to be a 'significant new revenue source,' SVP of Product Jacob Andreou stated in an interview with The Verge that 'ads are going to be at the core of our business model for the long future.With the increasing use of the Internet, social media applications have gained a significant boom, with almost every other person having accounts on them. Plus appears to serve as more of a beta testing environment where premium customers can try out new features before they are made available to the general public. More features will be added by Snapchat in the future, albeit not all of them will be available only to subscribers to Snapchat Plus. Tok Lok app arguably the most secure messaging app with end to end encryption that does not collect or save messaging data also runs a paid service. The messaging service Telegram also introduced a paid premium version earlier this month with features including more conversation folders and the capacity to send files up to 4GB in size. Twitter's Twitter Blue service made its debut in Canada and Australia last year before being made available in the United States and New Zealand. To further increase the quality of service offered to users while also remaining profitable, many social media sites are experimenting with subscription-based services. The company has been promoting this feature for a long, and it is finally accessible for people who want early access to new options and unique features. With the launch of its new Snapchat Plus service on the market, Snapchat is the most recent social media platform to enter the realm of subscriptions.

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